Marketing Brand Values of Google

Question: Discuss about the Marketing for Brand Values of Google. Answer: Brand Values of Google Core Brand Values of Goggles include creation of an internet search engine that is useful and accessible to all. The company maintains its work environment by building proper ethics (About Google, 2016). The company has employed one of the main characteristics in order to build a recognizable brand. The main core brand values f the organization includes: Google wants to work with great people: The Company hires skilled people and expects a lot from them in return (About Google, 2016). They create an environment where people can work, grow and flourish. Ideas of the employees are diverse which helps the company in decision-making process. However, the company provides fair chances and opportunities to ach employees so that diverse and innovative ideas can be emerged to provide best quality service to the customers. Technology innovation: The Company creates worlds best technology, which helps in creating and solving important problems (About Google, 2016). In order to make impactful decisions the company also involves new technologies to bring creativity in their products and services. The new challenging environment always encourages the employees to provide bets output for organizational growth and developments. Involvement: Google honors commitment and communicates with people in order to spread great deal of information (About Google, 2016). Senior organizational authorities always give the opportunities to share opinions and views freely through an open communication platform. Proper collaboration between superiors and employees helps to earn money by running the business under right ethical rules and norms. This helps to achieve greater competitive advantages with higher customer satisfaction. Future aspects of Google Google is doing the right thing by taking on Microsofts cloud computing. It is very advantageous for the users as they can access the different documents and applications with the help of a web browser. Google should give more focus in the area of the advance use of the cloud computing. The users do not need different softwares or physical infrastructure. Cloud computing will let Google essentially rent on the demand of the processing power, storage over the internet etc. Users do not require expensive servers, programs or memory of the computer (About Google, 2016). Moreover, this cloud computing will help to backup the necessary files, so that administrators or users can easily access them based on the business needs and requirements. Apart from this, Google Corporation is trying to bring the entire world of internet with balloon. The accuracy of the internet service provided y the organization is predicted to be as good as any other weather prediction. From last few years the orga nization has developed its search engine but then the search team found out the different ways of offers that might increase the future benefit of the organization. Google is developing their searching algorithms in order to provide more accurate searching results to their users. Microsoft Strategies of Microsoft in good and poor times Microsoft is the worlds largest software company. The company faces many good and poor economic times. In the year 1986, the company went in the market with the Microsofts operating system (Microsoft News Center India, 2016). The company uses strategy to launch the application in the market, which becomes one of the successful steps taken by the company. In the year 1990, the company started a Magazine advertisement, which let Microsoft to get endorsement from the top companies. All this above steps of Microsoft is considered in good economic times. The company handled the poor economic times by using different strategies. In the year 1990, the company struggled in order to find their place during internet boom. This is because the company is introducing their navigator browser over the internet. One of the best strategies adopted by Microsoft is that it bundles up the internal explorer with office product including word, power point and excel (Microsoft News Center India, 2016). This combined package provides greater feasibility to the users that they can use both the internet explorer as well as Microsoft office at the same time. Another greatest strategy taken by this organization is making partnership with American Global Mass Media Corporation (AOL) which helps to attract large number of customers and helps to build strong relationship with the external business environment. Pros and Cons of Microsoft campaign Campaign is one of the poor decisions taken by Microsoft as the company is focusing more on portable technology. Microsoft tried to copy Apples navigation when the company came with Vista (Microsoft News Center India, 2016). This is because the companys first and most important operation increases their desire to become more similar just like Macs. The company always shows their PC and Macs together during advertisement. The customers get confused, as they cannot understand the target of the company (Lin et al., 2014). The company does a better job in their recent operation. They evaluate their loyalist in need for a fancy new PC. The organization is providing more user friendly services to the users which will make the users able to search modern and accessible operating systems. However, it can also be stated that, by adapting the apples campaigning strategies Microsoft is able to make their own perpetuate and spin by them so that customers do not have any alternatives rather than using Microsofts products. It can be seen that such a strategy or campaign might adversely influence customers perception. However, there is a chance that the brand image of Microsoft will be augmented like apple (Microsoft News Center India, 2016). IDEO Difficulties and Challenges faced by IDEO IDEO is successful due to its design approach that is based on the human centered methodology. The company achieves to design products that are mostly demanded by the consumers (Kasuya et al., 2013). The company has managed to integrate the life cycle of the product and behavior of the customers by providing them a superior experience by solving problems. IDEO uses behavioral mapping in order to access and learn the difficulties of the consumers. Prototyping technology not only estimates the resources requirements but also helps to make a healthy and peaceful working environment so that the employees can provide their best efforts for a fruitful result. As the employees are the biggest asset of any organization, only they can make these changes happen in reality. The company faces many challenges in designing its products. The most difficult challenge is with the customers of the company (About | IDEO, 2016). They faces problem in interaction with the customers. The concept of human shadowing ethically created many questions. The organization is not capable of making products as per the clients requirements. In this growing face of technical field, customers demands are changing daily. Therefore, it becomes very difficult to meet up these kinds of diverse demands satisfactorily. Solutions created by IDEO The main business of the company includes research, analyze and to draw effective conclusion. The company does not need to draw an extra awareness. This is because it is a business of making suggestions and keeping the business of others happy. Reputation of a company builds with the quality of product it provides (About | IDEO, 2016). The company has done a huge work by creating a strong reputation by ending results. IDEO adapts generative techniques and analytical tools that can help to understand customers demands properly. With these, data visualization, model prototyping, organizational design, innovation strategies and IP liberation are also engaged in this new operational technique (Kasuya et al., 2013). Amongst all these factors prototyping is very crucial to understand the needs of the customers in an innovative and unique way. This prototype helps to explore evolving ideas with potential solutions for the product design practices. The major objective of this prototyping is to think properly rather than only analyzing or hypothesizing the problems (About | IDEO, 2016). With this, employees attitude should also be changed to adapt this new business model in a positive way. That is why; the organization has engaged inductive training session to make these employees more active to provide best quality products at its reasonable cost. Fulla Dolls: The Alternative Barbie Pros and cons of FULLA DOLLS target marketing Fulla doll was created, considering a Muslim girl, who has almost the same size and shape as a Barbie Doll. The model was designed by keeping the values of Muslim. Thus, the target is firmly focused on only the Muslim community (Saleh, 2014). As, they buy this dolls in most numbers to copy the styles, dressing, jewelries and other grooming materials of Fulla. Some more alternative Barbie lookalike dolls are there but considering the demographic segmentation its target market is effective. The dolls are designed in such a way with grey hair, black eyes and beautiful grey hair (Sandhu, 2014). Not only this, but also the model is designed in such a way that the Muslim community wants their girls to lookalike this girl. The target market of FULLA DOLLS only selects the MUSLIM community which is a disadvantage. Though the dolls look very beautiful and can target there market throughout the world but still they are bounded within the Arabian boundary (Ahmed, 2014). The major disadvantage of the target market is that they did not modeled there dolls with international aspect and they brand marketing targets only the Muslim community. Not only this but also they are accompanying the personality of the doll considering a Muslim girl. Different ways to expand the sales of FULLA DOLLS Fulla dolls can expand its market by adopting some features of other popular dolls. It can also open some outlets of Fulla dolls throughout the world and not only in Arabian country. Yes, the segmentation strategy is too selective for Fulla dolls. The main reason is, it targets only the Muslim community and the design of the model is also based on a Muslim girl. They should improve the quality of their products so that they could be able to give a tough competition to other doll manufacturing companies (Sandhu, 2014). Due to high popularity in Arab market it serves Fulla luggage, Fulla silverware, Fulla silverware etc. Girls who want to look like Fulla are the target marketers. Apart from this, Iran has some other famous doll brands such as Razanne, Moroccan Barbie (Saleh, 2014). Therefore, they should include some features to their products in order to expand their market. The idea of the manufacturing of Fulla dolls also with the features of living human is the most attracted thing which intended the community to build throughout sales expansion. Instead of the previous models, Fulla dolls should consider iconic cartoon characters to model their designs in order to expand the sales throughout the world. JIM Thompson Thai Silk Company Extension of JTTS product line JTTS offers unique, tradition contemporary attractive design in their colorful Thai silk base. It manufactured silk base from other products. Not only dresses but also they are producing handbags, home furniture, lamps and dining tables (Chudasri, Walker Evans, 2013). The home appliances produce 30% of the total income. JTTS started their business with silk based dresses but gradually, they are extending their product line in many fields. They are also providing customer mode based projects to enhance their business. Yes, I feel that JTTS has extended too much by securing a strong communication along with the Thai culture. They are approaching their products to the tourists also coming from all over the world (Sornsiri, 2015). The tourists buy their products as gift packs. Initially the company started its marketing in Thailand and Malaysia but gradually they extended their business throughout the world. Apart from this, the market segmentation is completely based on demographic segments that are age, sex, monthly income etc (Graham, 2013). Therefore, the company is extending their products line based on the consumer demand. The way demand of the consumer is extending the product line along with the quality is also increasing accordingly. Differentiation between JTTS and other lifestyle brands Yes, according to me, JTTS is differentiated from other life style brands such as Chinese silk. They maintain high and unique quality to manage their products. They possesses below the line communication within the competitive marketplace. Therefore, they create awareness by organizing exhibitions of their brand products (Chudasri, Walker Evans, 2013). They are also incorporating mass communicating such as online and offline advertisement in order to enhance its brand value than other brands. Not only this but also the company is expanding its marketing worldwide. Other companies have online services and their own online app. But, JTTS does not the facility. They must extend their facility to the consumers so that they would be able to buy their products regardless of the location and the time (Sornsiri, 2015). JTTS provides their products to the consumers of Japan and china as well and as per the demand of the clients. The demand of the products increases as per the changing and dy namic demand of the consumers. In addition to this, other life style brands improve their quality as per the rate f requirement similarly JTTS also improve the quality of their products. They use certain improved quality Thai silk which is not available in any other country. Thus, this special product is utilized by JTTS only. References Ahmed, F. E. (2014). Book review: Of virgins and martyrs: Women and sexuality in global conflict.International Journal of Comparative Sociology,55(1), 73-74. Borland, H., Lindgreen, A. (2013). 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